By Elliott Wave International
When Conquer the Crash published in 2002, its message of a coming economic earthquake was the total opposite of mainstream opinions (see for yourself — download 8 free chapters of the contrarian classic here >>).
Many other financial books at that time talked about getting rich in real estate, or boldly forecast how high the Dow would go.
Yet in 2007-09, the world saw how quickly financial conditions can reverse.
Even so, most economists remained dismissive of deflation.
Since the financial crisis, "deflation" did appear more often in the financial press. Still, most economic observers continue to believe that inflation is likely.
In the first five months of 2012, there were twenty times as many Google searches on "inflation" as there were on "deflation." This is down from a ratio of fifty times in June 2008. If any theme has been overdone over the past six years, it is the theme of inevitable inflation if not hyperinflation.
Inflation reigned for 75 years, from 1933 to 2008. People are so used to it that they cannot imagine the opposite monetary environment. Bullish economists have been calling for recovery, which means more inflation, and bearish advisors have been calling for a crash in the dollar, which means hyperinflation. No wonder those are the terms on which most people have been searching.
But only one word allows you to make sense of what’s going on in the world, and inflation is not it. The secret word is deflation.
The Elliott Wave Theorist, July 2012
So how do you prepare for deflation?
That’s where the second edition of Conquer the Crash comes in.
Page after page of this unique book tells you exactly how to prepare for the economic implosion ahead.
The ultimate effect of deflation is to reduce the supply of money and credit. Your goal is to make sure that it doesn’t reduce the supply of your money and credit. The ultimate effect of depression is financial ruin. Your goal is to make sure that it doesn’t ruin you.
…Being unprepared will leave you vulnerable to a major disruption in your life. Being prepared will allow you to make exceptional profits both in the crash and in the ensuing recovery. For now, you should focus on making sure that you do not become a zombie-eyed victim of the depression.
Conquer the Crash, chapter 14
A deflationary depression does not have to mean economic hardship for you and your family — IF you prepare yourself now.
Yes, Conquer the Crash is a book you can and should "judge by its cover," but you don’t have to:
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This article was syndicated by Elliott Wave International and was originally published under the headline Conquer the Crash: A Book You CAN "Judge By Its Cover". EWI is the world’s largest market forecasting firm. Its staff of full-time analysts led by Chartered Market Technician Robert Prechter provides 24-hour-a-day market analysis to institutional and private investors around the world.